Many business’ are catching on that the use of social media can immediately boost their business and become the pinnacle marketing tool they need to reach the masses. Many of the big corporations are utilizing social media. However, it is the smaller businesses that have not joined the social media trend because they may not know where to begin or not grasp how beneficial it really could be. Though social media marketing is a relatively new idea and perceived as a younger generation niche, marketing through social media sites is only going to grow larger and become the only way to market. This being the very reason why it is important to educate business owners now on how to utilize social media for their company, before they fall too far behind the trend. Social media sites such as Facebook, Twitter, and even the new-comer, Pinterest, can be the only marketing a business will ever need. Making it even easier, is how these sites now correlate with each other. Gone are the days of commercials and print marketing. Though they still exist and are used, they are considered ‘out of touch’ and a slower method within society. Social media has now dominated the marketing world and is on a fast-track to being the only way of reaching customers, in the quickest amount time. Technology and social media feed into the fast paced lifestyle that our society thrives on. We seek information and deals quickly which businesses on social media can deliver.
Business owners that do not understand the social media world and may not know where to even begin are seeking help from social media professionals and marketing organizations. Some businesses, large and small, have even begun hiring social media specialists’ positions as part of their Marketing/Public Relations department. Social media professionals can give business owners the education and building blocks they need to help market their business successfully. So business’ owners make sure you are utilizing social media and reaping the benefits that it can provide to you and your business!
By: Adrian Brooks, Intern at Greater Temple Terrace Chamber of Commerce